Choosing a Trademark
Each of the following books may be purchased through Amazon.com by clicking on its title. No book has been reviewed by The LawTrove unless indicated
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Author: Alina Wheeler
Hardcover
Amazon.com Price: $24.50
Publication Date: 2003
Naming Your Business and Its Products and Services : How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers
Author: Phillip G. Williams
Paperback
Amazon.com Price: $19.95
Publication Date: January 1991
Building Strong Brands
Author: David A. Aaker
Hardcover - 380 pages
Amazon.com Price: $22.40
Publication Date: December 1995
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Author: Lynn B. Upshaw
Hardcover - 368 pages
Amazon.com Price: $27.96
Publication Date: June 1, 1995
Brand Strategy
Author: John M. Murphy
Currently out of print

